Make Sponsorship Work For Your Sports Club

Any well-managed club diversifies income

through membership fees, governing body grants, crowdfunding, and donations. Done correctly, sponsorship can also be a viable way for grassroots sports clubs to secure sustainable funding for seasons to come.

Make Sponsorship

Work For Your

Sports Club

Any well-managed club diversifies income through membership fees, governing body grants, crowdfunding, and donations. Done correctly, sponsorship can also be a viable way for grassroots sports clubs to secure sustainable funding for seasons to come.

Sponsorship Resources

Listen to SNAP CEO, Mark Covington, discuss tips to maximise your sponsorship strategy:

Sponsorship Opportunities

Key things your club could get sponsored:

Team Kit & Equipment

Brands can sponsor match kits, training kits, and gear in exchange for logo placement and brand exposure.

Events & Tournaments

Companies can fund competitions or club events, gaining visibility through banners, naming rights, and media coverage.

Facilities & Infrastructure

Sponsors can help with venue maintenance, changing rooms, or training facilities, with naming rights or branding opportunities.

Digital & Social Media

Businesses can sponsor online content, match highlights, or club social media campaigns for targeted marketing.

Community Programs & Youth Development

Organisations can support outreach programs or youth training initiatives to boost corporate social responsibility and brand goodwill.

Sponsorship Resources

Listen to SNAP CEO, Mark Covington, discuss tips to maximise your sponsorship strategy:

Sponsorship Opportunities

Key things your club could get sponsored:

Team Kit & Equipment

Brands can sponsor match kits, training kits, and gear in exchange for logo placement and brand exposure.

Events & Tournaments

Companies can fund competitions or club events, gaining visibility through banners, naming rights, and media coverage.

Facilities & Infrastructure

Sponsors can help with venue maintenance, changing rooms, or training facilities, with naming rights or branding opportunities.

Digital & Social Media

Businesses can sponsor online content, match highlights, or club social media campaigns for targeted marketing.

Community Programs & Youth Development

Organisations can support outreach programs or youth training initiatives to boost corporate social responsibility and brand goodwill.

Approaching Sponsors

Sponsorship is about proving your club's

value to brands—here’s how:

Know Your Value

Your club has an engaged community, social media reach, and passionate players. That’s worth something!

Speak Their Language

Businesses care about brand exposure, customer loyalty, and sales. Show how your club can help with that.

Get Specific

Instead of saying, “We’ll promote your business,” offer details: “We’ll feature you in 10+ match-day posts, include your logo in our email newsletter, and give you a shoutout at every game.”

Create Tiered Packages

Not every business has the same budget. Offer different levels of sponsorship (e.g., £200 for social media promos, £500 for kit branding).

Leverage Digital

Many small businesses struggle with social media—help them by promoting their brand to your engaged audience!

Approaching Sponsors

Sponsorship is about proving your club's value to brands—here’s how:

Know Your Value

Your club has an engaged community, social media reach, and passionate players. That’s worth something!

Speak Their Language

Businesses care about brand exposure, customer loyalty, and sales. Show how your club can help with that.

Get Specific

Create Tiered Packages

Not every business has the same budget. Offer different levels of sponsorship (e.g., £200 for social media promos, £500 for kit branding).

Leverage Digital

Many small businesses struggle with social media—help them by promoting their brand to your engaged audience!

Email Template

Use the text below to contact potential sponsors:

Subject: Sponsorship Opportunity with [Club Name]

Dear [Sponsor's Name],

I’m reaching out on behalf of [Club Name] to explore a potential partnership to support [key needs, e.g., equipment, facilities].

With [Membership Size] members and an average [Industry] service cost of [Amount], even if just 10% used your service, that could generate [ROI Figure] in potential revenue.

We’d love to discuss how we can create a win-win partnership before reaching out to other local businesses.

Kind regards,

[Name]

SNAP Tip: Research industry service costs to gauge your membership's value. For example, with MOTs averaging £54.85, a 100-member club represents £5,485 in potential annual revenue. Even a 10% conversion makes sponsorship a strong opportunity for local businesses.

Email Template

Use the text below to contact potential sponsors:

Subject: Sponsorship Opportunity with [Club Name]

Dear [Sponsor's Name],

I’m reaching out on behalf of [Club Name] to explore a potential partnership to support [key needs, e.g., equipment, facilities].

With [Membership Size] members and an average [Industry] service cost of [Amount], even if just 10% used your service, that could generate [ROI Figure] in potential revenue.

We’d love to discuss how we can create a win-win partnership before reaching out to other local businesses.

Kind regards,

[Name]

SNAP Tip: Research industry service costs to gauge your membership's value. For example, with MOTs averaging £54.85, a 100-member club represents £5,485 in potential annual revenue. Even a 10% conversion makes sponsorship a strong opportunity for local businesses.

Securing Sponsorship In 90 Days

Access recordings from our webinar series:

Webinar 1

Presentation Slides

Webinar 2

Presentation Slides

Webinar 3

Presentation Slides

Securing Sponsorship

In 90 Days

Access recordings from our webinar series:

Webinar 1

Presentation Slides

Webinar 2

Presentation Slides

Webinar 3

Presentation Slides

Activation Ideas

Getting a sponsor is great, but keeping them engaged is even better! Here are three easy ways to activate a sponsorship:

“Player of the Match” Social Post

Feature a standout player each week, tagging the sponsor with a short message: “Our POTM is [Player Name], sponsored by [Sponsor Name] – thanks for supporting grassroots sport!”

Matchday Giveaway

Work with a sponsor to run a small competition: “Share this post and tag a friend for a chance to win a [sponsor’s product or club merch]!” Great for engagement, great for the sponsor.

Sponsor Spotlight at Events

Got an end-of-season awards night or a big match coming up? Give your sponsor a 5-minute slot to introduce their business or provide a special offer to club members.

Activation Ideas

Getting a sponsor is great, but keeping them engaged is even better!

Here are three easy ways to activate a sponsorship:

“Player of the Match” Social Post

Feature a standout player each week, tagging the sponsor with a short message: “Our POTM is [Player Name], sponsored by [Sponsor Name] – thanks for supporting grassroots sport!”

Matchday Giveaway

Work with a sponsor to run a small competition: “Share this post and tag a friend for a chance to win a [sponsor’s product or club merch]!” Great for engagement, great for the sponsor.

Sponsor Spotlight at Events

Got an end-of-season awards night or a big match coming up? Give your sponsor a 5-minute slot to introduce their business or provide a special offer to club members.

Connecting Sponsors and Grassroots Clubs

SNAP takes all the stress out of finding and managing sponsors. Simply create a profile to get your club noticed, then use easy tools and guides to land deals. It’s a quick and easy way to get the financial support your club needs.